I have to say that Illinois hit it out of the park with its mini Abe commercial campaign! Our family laughed so hard the first time we saw the mini Abe ad.
If you have not seen it yet take a look at this link: https://www.youtube.com/watch?v=05Wv3LHIx_o
Little mini Abe checking out all the Illinois sites and saying Whoa! So simple and catchy!
Which lead to my family saying “Whoa” all the time when they see something great. A plate of fresh oysters in front of Husband got the “Whoa!” And Daughter in New York threw it out over the State of Liberty.
Yes, the commercial caught on with our family and I kinda am hoping they don’t view the restaurant one for a while…. https://www.youtube.com/watch?v=NhJTuWeCtSE